Mag Bag: 25% Of Tablet Owners Prefer Digital Mags

Tablet-TravellersMag-ADigital Mags Preferred By 25% Of Tablet Owners 

Digital magazines are increasingly popular with tablet owners. Overall, 26% of tablet owners said they prefer the tablet versions of magazines over print versions.

According to a new survey of 1,293 tablet owners by the Mequoda Group, a digital publishing consultancy,  that proportion will increase to 65% by 2020. That said, the engagement numbers are currently still rather modest: 13% of tablet owners said they have bought a digital magazine (either single copy or subscription) in the last 30 days, and just 6% said they read a digital magazine on their tablet every day -- rising to 23% who read a digital magazine at least once a month.
Turning to general findings, Mequoda found that tablet penetration is growing fast, with 55% of Internet users surveyed by Mequoda saying they own a tablet. Among tablet owners, iPad is still the clear leader, with a 62% share, followed by Amazon’s Kindle Fire with a 26% share. Android devices lag behind with a combined total of less than 20%.
With regard to behaviors, 65% of tablet owners said they access the Web on their device every day, while 62% said they read email and 44% said they check Facebook daily. Forty-three percent play games and 33% read the news on their device. Tablet owners are also spending a fair amount of money with their tablets, with 39% saying they have spent over $100 on their tablet in the last 12 months, and 4.5% said they have spent more than $500 in that period.
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