Around the Net
Boy Meets Billboard, Makes Good
- Adweek, Tuesday, June 4, 2013 9:22 AM
Richards Group copywriter Matt Bull went solo, and hit the big time with a billboard for a local Dallas restaurant, Chicken Scratch. It hit Reddit's front page. Part of the appeal was the Crumb-esque "Mr. Natural" feel to the creative explaining that the joint is "between some trailers and a condemned motel." "After 16 years, I quit my ad agency job to work for myself and spend more time with my family," he wrote in his Reddit post.
