Around the Net
Chemotherapy As Anti-Cancer Superfriends
- Adweek, Tuesday, June 4, 2013 9:22 AM
JWT joined with Warner Bros. to create a campaign for the A.C. Camargo Cancer Center in Sao Paulo, Brazil. The effort is mean to to help children with cancer understand their treatment and be less frightened by chemotherapy. The game room at the hospital is tricked out like the interior of the Justice League, and colorful chemo-bag covers bear the insignia of Superman, Batman, Wonder Woman and Green Lantern, transforming the oft-scary drugs into a "Superformula."
