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Email Marketing Volume Up 46% in First Half of 2012: DMA
- BizReport, Thursday, June 6, 2013 10:57 AM
The number of email marketing messages sent during the first half of 2012 was up 46% from the comparable time period in 2011, according to a new report from The Direct Marketing Association. This increase in volume was driven by an increase in the number of email marketing campaigns that a companies sent. The number of campaigns sent rose 57% to 12,937 campaigns during the time period. In addition, the report revealed that conversion rates from email overtook search by 60%.
