The average order value of online orders that stem from email marketing messages jumped 14.4% in the first quarter of 2013 to $182.92 from $159.93 in Q1 2012, according to a new study
from Experian Marketing Services. According to the report, which includes analysis from emails sent by Experian CheetahMail clients during Q1, more than half of all emails opened were
opened on mobile devices.
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