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News Publishers Triple Online Ads

Year-over-year, news publishers are running three times more ads, according to new survey results from DoubleClick. Citing data from Google’s ad service, paidContent notes that news publishers are also relying increasingly on automated real-time exchanges to sell their ads. Also of note, 40% of the video ads that ran between January and March of this year were from first-time video advertisers.

 


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