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Financial Services Paid-Search Ad Words Generating Revenue

A study of paid-search ads running on Bing in the financial sector reveals the words most likely to make an impact. For example, ad headlines with the word "Safe" had a positive impact, while in the body copy the words "Fast" and "Savings" lifted click-through rates. The ads ran in January on the Yahoo-Bing Network. John G shares the results. Read the article here.

Read the whole story at Search Engine Watch »

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Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.