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How To Smarten-Up The Dump Content
- Covario, Thursday, June 13, 2013 1:19 PM
Russ Mann explains how to turn content from a "dumb box of rocks to smarter SEO and discovery marketing." He believes there has been too much emphasis on trying to figure out the "banner or search ads, on what publishing platforms, and in what sequence convinced the consumer or business buyer to take action" -- and not enough on creating smarter content. Mann provides a different approach. Read the article here.
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.