About a third of repeat customers come back because of an email, according to Forrester Research. Pointing to this statistic at a SES New York this week, Simms
Jenkins, CEO of BrightWave Marketing, said that the best way to generate more sales is to talk to customers and prospects. He said that marketing to a database of
people who have already opted-in presents a great opportunity. He recommends that brands be proactive about email and make sure that emails are optimized for mobile. Read the whole story at Search Engine Watch »
