Study: One-Third Likely Voters Online Go To Political Sites

A BURST! Media survey released Thursday found that one-third of likely voters who regularly use the Internet have explored a politically related site during this election season.

The company surveyed more than 1,500 likely voters online; subjects, all over 18 years of age, said they would "definitely" or "probably" vote on November 2, according to Chuck Moran, manager of market research at BURST!

But, despite the voting public's apparent interest in seeking information online, both parties' Web advertising was modest. Experts now predict that the total won't surpass $6 million--mainly in the last month of the race.

The Democratic National Committee is expected to spend as many Web-ad dollars in October as both parties and their respective 527's spent by Sept. 31 combined, according to Michael Cornfield, senior research consultant to the Pew Internet and American Life Project.

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