301 redirects can clean up messy architectures, solve outdated content problems, and improve user experiences when done correctly, according to Cyrus Shepard. He tells us that tests show a 301 redirect, when done correctly, should pass around 85% of its original link quality on Google. Shepard takes us through the process, provides diagrams and links, and provides tips on when marketers should use 302s instead. Read the article here.