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Health Care Industry Increasing Search, Tracking Capabilities

While some search engines and apps believe they don't need tracking technology to serve up relevant ads and related content, others think differently. MIT Technology Review reports that Aetna will launch a smart app this week that gives it access to user information. CarePass will serve as a search portal for member activity and possibly medical records. Other health providers are expected to follow.

Read the whole story at MIT Technology Review »

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