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Half Price Books Offer Goes Viral When Email Included Social Sharing Links

Half Price Books, Records, Magazines Inc. got a lot of love when the added social links to a recent email campaign. To promote its Book Lovers’ Weekend event around Valentine’s Day, the retailer sent two different promotional emails to its 1 million email subscribers and the messages encouraged recipients to share the offer, and included links to Twitter, Facebook and Pinterest. Within a week of the campaign, the company had 36,000 new email subscribers and more than 14,000 consumers redeemed one of the coupons in the company's stores.

Read the whole story at Internet Retailer »

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