Trading desk Varick Media Management (VMM) today announced the hiring of Sandie Milberg as senior vice president, platform sales.
“We’re incredibly lucky to have Sandie on board,” stated Paul Rostkowski, president, VMM. “She has the experience and vision to grow our sales department and effectively communicate VMM’s expertise in data-driven advertising to brands and independent agencies.”
Milberg stated, “Most media platforms are looking towards programmatic buying as a way to increase yield." She hopes to help brands and agencies move towards cross-platform real-time audience buying.
Milberg has previously led sales teams at numerous companies, including Rocket Fuel.