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Email Drives More Transactions Than Social Media Among Canadian Consumers

  • DazeInfo, Thursday, June 27, 2013 1:39 PM

Canadian consumers are more likely to buy something after receiving an email marketing message than they are to buy something after seeing a Facebook post or a sponsored tweet, according to a survey from ExactTarget. The report revealed that 93 percent of online Canadian consumers subscribe to at least one email marketing program. In addition, 44 percent of subscribers have made a purchase after receiving an email message. Only 24 percent of consumers made a purchase triggered by Facebook and even less, 5 percent, were driven to buy something after seeing an ad on Twitter. The report, which included feedback from 1,300 online Canadian consumers, also found that 89 percent of consumers report checking email at least once daily.

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