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Marketers Learn A Little More About Microsoft's Mobile Strategy
- ZDNet, Friday, June 28, 2013 11:02 AM
A little on the geeky side, but Steven Vaughan-Nichols believes Microsoft will replace RT and WP8 with Windows 8.1, and will eventually replace its ARM-powered RT devices with Intel Silvermont/Bay Trail tablets running Windows 8.1. This will give the machines a longer battery life and a low-end tablet that can run what he calls "real" Windows rather than RT. It matters to marketers because RT is useless for those who want to download other apps on their machine, for starters. Read the article here.
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.