Is Jewel-Osco’s decision to get rid of its loyalty card program is a move bordering on crazy? Writes Mary Beth Qurk, "Let’s just hope it’s not crazy like former
JCPenney CEO Ron “No More Sales EVER!” Johnson. While pulling a loyalty card program isn’t just like ditching sales, both moves are based on the belief that customers would
rather just have lower prices all the time."
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