• July 2, 2013

[x+1] today announced an update to its Origin Demand Side Platform (DSP) that will allow marketers to programmatically advertise on the Facebook News Feed through the Facebook Exchange (FBX). Additionally, more inventory on PubMatic's Private Marketplace has been opened up with the update as well.

"The proven performance of Page post link ads on Facebook is something we’re excited to offer our clients," Bridget Bidlack, VP of product management at [x+1] stated. "Adding these channels to the programmatic marketing mix is incredibly valuable for our clients."