Proliferation of discount chains and web stores has been a challenge for Walgreens, and the company is responding with new store design and product assortment. Graham Atkinson, SVP and
CMO, wants to stay focused on health and wellness but also compete with dollar stores, Walmart and Amazon. The company will change store fronts, and tout health-related items over convenience
products. That means a renewed focus on the pharmacy and immunizations.
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