The new entity is charged with overseeing advertising sales for Comcast's national networks E! Entertainment Television, The Style Network, G4techTV, International Channel Networks, and Outdoor Life Network.
Cassaro, 52, will report to Amy Banse, executive vice president of the Programming Investments Division. Cassaro will also collaborate with The Golf Channel's ad sales team, which will remain independent due to the specialized, tournament-driven nature of its sales. He is currently serving as senior executive vice president of sales and distribution for E! Networks, where he is responsible for all ad sales activities and domestic cable and satellite distribution for E! Entertainment Television and The Style Network, and will begin the new position on January 1, 2005.