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BlackBerry's Botched U.S. Mobile Effort

BlackBerry’s latest attempt to revive its U.S. smartphone business was botched, the  company’s head admitted this week. “Were we perfect at the launch?” president and CEO Thorsten Heins said Tuesday. “Probably not.” Likely as a direct result, Richard Piasentin, Blackberry’s managing director of U.S. sales and marketing, was reportedly forced to step down, last month.

 

Read the whole story at The New York Times »

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