Social intelligence platform Swipp has released a new tool to help marketers better understand consumer response to email campaigns. Similar to letting consumers rank FAQs on a
website by answering the question, “Was this answer helpful?," the new Swipp tool lets marketers add a question to emails to help get feedback from consumers.
Swipp offers a four-step process that to create questions and then take the code and add it as a widget to an email.
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