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SMBs Expected to Increase Email Use This Year

Small-to-medium businesses are expected to increase their use of email by 85% in 2013, according to new metrics from email services provider AWeber. The growth is expected as more tools have become available to support the email needs of smaller businesses who don't have the same resources as larger companies. To address this growth, Infogroup subsidiary InfoUSA has added new targeting tools for small business email services. The new features include the ability to target by organization-specific categories, executive title, type of business, geography, size of business by sales volume, number of employees, and website address.

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