Commentary

The Questions around Mobile Commerce

There are still a lot of questions around mobile commerce.

Not about whether it’s happening, if it’s big or any of that.

The issues are more around the transformative consumer behaviors, the adoption of new mobile capabilities and taking those to scale.

I’m very much looking forward to hearing discussions about some of those questions at the MediaPost OMMA mCommerce conference on Monday.

It turns out there are different issue throughout what I call the Mobile Shopping Life Cycle, with related questions at each stage. For example:

  • How do large, global consumer brands manage mobile behaviors in so many different markets?
  • How does a marketer manage to target consumers based on location, including at home, the office and anywhere in between and do consumers really want this?
  • Where do digital payments fit in the grand scheme of shopping?
  • How does a business remove the speed bumps in the course of mobile transactions and create a friction-free mobile shopping experience?
  • Will consumer use mobile wallets or move to paying by phone in other ways?
  • How does a company go from doing nothing in mobile to full-blown mobile commerce?
  • What is the role of ad agencies in the new world of mobile commerce?
  • What is the role of tablets compared to smartphones for mobile shopping?
  • How can marketers create more effective interactions with consumers after they scan a code or respond to an SMS?
  • What are the best ROI models for reaching mobile shoppers?

While these are far from all the questions around mobile commerce, they should be a good start to hear some forward-looking insights from a wide range of experts.

Do you have any questions around mobile commerce you’d like addressed? If you’re not attending the conference, send them to me and I’ll toss them in to the mix on Monday.

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OMMA mCommerce, July 15, New York.  Mondelez, Autotrader.com, IHG, MasterCard, BBDO, Rapp, Joule, ScanBuy, Huge, Spyderlynk, Rue La La, BYNDL, Catalina, Giant Eagle, Ansible, Moxie Interactive coming. Here’s the AGENDA.

3 comments about "The Questions around Mobile Commerce".
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  1. Chuck Martin from Chuck Martin, July 11, 2013 at 1:54 p.m.

    Yes Paula, habits sometimes are difficult to break, hence, the need for a solid value proposition for the consumer.

  2. Paula Lynn from Who Else Unlimited, July 11, 2013 at 11:48 p.m.

    Chuck, you are assuming all advertisers and corporations are honest along with their audience. Self control yields to impulsivity.

  3. Chuck Martin from Chuck Martin, July 12, 2013 at 1:56 p.m.

    No assumptions here Paula, just considering some of the questions around the various aspects of commerce.

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About the Author

Chuck Martin is Editor of the AI & IoT Daily at MediaPost and writes the daily Connected Thinking column. He is a NY Times Business bestselling author and his latest book is “Digital Transformation 3.0” (The New Business-to-Consumer Connections of The Internet of Things.) He is CEO of Net Future Institute and a frequent keynote speaker internationally. Follow him on Twitter @chuckmartin and contact him at Chuck@MediaPost.com.