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You've Got to Be Savvy to Get a Busy Person's Attention in the Inbox

  • Forbes, Thursday, July 11, 2013 3:43 PM

Most business people are overwhelmed with email, so if you are cold emailing someone that you'd like to do business with, you have to be savvy to get their attention. In a piece penned for Forbes, Chris Fralic, partner at First Round Capital in New York, gives advice on how to break through and get a busy person's attention in a crowded inbox. He writes, "Vague requests for 'help' waste everyone’s scarce time. Specific requests for certain kinds of assistance are more actionable."

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