• by Tyler Loechner  @mp_tyler, July 15, 2013

At the IAB Advertising Technology Marketplace event in New York this morning, Jay Sears, general manager, REVV buyer, Rubicon Project, started his presentation by asking everyone in the audience to tweet three words to describe the successful ad tech companies of the future.

My words: "Easy. To. Use."

Sears posted answers to the #AdTechSuccess questions from others in the space on JaySears.com.

He also asked for three words for #AdTechFail. What are your three?