• by Gavin O'Malley , Staff Writer @mp_gavin, July 15, 2013

Among some of the bigger consumer trends in mobile ecommerce, look for more and more integration between in-store shopping and online social media. So Kenneth Moy, SVP and Group Head Emerging Payments at MasterCard, just predicted at the OMMA MCommerce conference in New York. “There’s a very strong relationship between shopping and, now, social media,” said Moy. “People want to comparison shop… but socially.”