• by Gavin O'Malley , Staff Writer @mp_gavin, July 15, 2013

Have consumers given up on price comparisons?! Hardly, but they do appear to be increasingly open to other forms of "value" -- when they're marketed properly. So Donna Pahel, Director of Digital CRM at supermarket chain Giant Eagle, told OMMA MCommerce attendees on Monday. There was a time, not long ago, when shoppers were interested in price and price alone. As the economy improves, however, consumers seem to be moving "beyond" that narrow mindset, according to Pahel.