The most important component of your mcommerce strategy should be figuring out how to get shoppers out of the house, and shopping! Thrillist recently did just that. In late June, the media brand
launched its inaugural “Best Day of Your Life" campaign, which encouraged its mostly young and male readership to skip work, and participate in a “crawlable” itinerary of
Thrillist-approved activities. Special deals and giveaways were offered across 17 local markets from L.A. to the U.K. On the day of the event, thousands of guys heeded the call to slack-off, according
Thrillist. What’s more, there was over 2,000 user-generated social posts shared; 5,000 #BDOYL Foursquare lists saved, and over 2,000 “#BDOYL Badges” unlocked on Foursquare over the
course of the day. Ben Lerer, Thrillist Media Group co-founder, is pleased with these results, and thinks brands and local business should be, too. The campaign, said Lerer, “was a real world
example of Thrillist’s ability to get guys out spending their time and money on the things we recommend.”