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TV Networks' Answer To On-Demand Viewers
- The Christian Science Monitor, Thursday, July 18, 2013 11:39 AM
The Christian Science Monitor recently posted an article about digital product placement, a technology used by TV networks to digitally alter product placements in shows.
"With new software, advertisers can now transform Coke into Pepsi, Cheez-Its into Wheat Thins, or a Ford into a Lexus with the click of a mouse. And they can do it postproduction. Every rerun of an episode could potentially have a different range of products," The Christian Science Monitor wrote.
