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After ExactTarget Acquisition Closes Speculations Arise About Responsys

As Salesforce.com's acquisition of ExactTarget has closed, investors are speculating about other companies in the email marketing space that could be worthy of purchase. Responsys is garnering a lot of attention in this arena. During the last quarter, Responsys posted an increase of 23% in revenue year over year. In addition the company has increased its average contract length from 17.2 months in 2011-12 to 20 months in 2012-13. In addition, the company is growing its business overseas and has increased its revenue share internationally from 18% in Q1 2012 to 21%in Q1 2013. 

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