• by Laurie Sullivan , Staff Writer @lauriesullivan, July 23, 2013

Welcome to Los Angeles, MediaPost Chairman Ken Fadner! Steve Smith (Three days of sex, drugs and rock and roll? Well, not really. He's just reaching back to his Woodstock days.) kicked off the MediaPost OMMA Display conference Tuesday, introducing Jason Sperling, exec creative director at RPA, led off the day with a keynote on storytelling, one pixel at a time. Sperling will walk through the principles of integrating creativity in display advertising and how creativity and concept are key components. A great topic where science meets creativity.