Yesterday's RTBlog talked about how news and updates on the birth of the royal baby were unavoidable thanks to social media. But real-time updates on the subject weren't the only thing provided by social media yesterday. Twitter was home to numerous companies giving a shot at "real-time marketing." Marketingland.com put together a list of tweets from brands looking to capitalize on the birth if you want to see some examples.
One problem: It's not real-time marketing.
These companies had months and months and months to prep for the moment. That's a traditional marketing method executed on a platform, Twitter, that carries the "real-time marketing" phrase with it regardless of circumstances, all thanks to the Oreo Super Bowl tweet (which in my opinion was real-time marketing because they reacted in a timely manner to an unanticipated national event).
It was a smart thing for these brands and companies to send out royal baby-related tweets. For example, as I'm writing this, Oreo's tweet has 841 retweets, and StarbucksUK's has 1,240. They are getting exposure (heck, I'm writing about it). So my issue isn't with these brands being smart. But...are Christmas-themed tweets on December 25 real-time marketing? No. So why should this be any different?
Am I being too picky, or do you agree with me? Let me know in the comments or on Twitter.Follow @mp_tyler