• by Joe Mandese  @mp_joemandese, July 24, 2013

As vice president of strategy of Edmunds.com, George Kang may know a lot about using data to market cars online, but he learned something new about moderating panels about data-driven marketing. While on vacation a couple of weeks ago, Kang received a call from his PR person asking him if he could moderate OMMA DDM’s panel on the “state of attribution.” No problem, he told OMMA DDM attendees, “I’ve been following attribution for a while.”

Then he took a call with OMMA DDM programming chair Steve Smith, who began to grilll him on his credentials and qualifications.

“I had no idea I had to interview to get this gig,” Kang noted.

“Hey, I don’t screw around,” retorted Smith.