- Adotas, Thursday, July 25, 2013 3:31 PM
Adotas today spelled out nine benefits of real-time bidding (RTB) - three each for buyers, publishers, and exchanges.
For buyers, Adotas says one benefit is the
ability to increase the "effectiveness of ads by changing them quickly." For publishers, RTB allows them to "optimize floor pricing." For exchanges, the ability to "facilitate buyer and seller
targeting." Check out Adotas to find out what the other six benefits are.
Read the whole story at Adotas »