This week the Denver Broncos became the latest NFL team to unveil a dedicated social hub that brings together all their various social media channels in a single destination for fans. The hub, created in partnership with Wayin, combines a heavily visual, tile-style interface with live video feeds, Twitter streams, Facebook updates, and tie-ins with other social media sites, including Pinterest and Instagram. All social media activity can be tagged to surface on the hub using the hashtag #Broncoscamp.
At launch the Broncos hub is focused on the Broncos Training Camp which kicked off this week, including a variety of social media content created especially for the hub. For example Montee Ball, a new recruit picked up by the Broncos in the second round draft this year, is keeping a social media log to update fans on the triumphs and travails of training camp. Other content includes tweets from players and fans, video of practice sessions from Broncos TV, and video of press conferences with big names like Peyton Manning.
After training season is over, the hub will also offer updated stats, highlights of game play, and opportunities for fans to engage directly with players.
Of course there’s also room for advertising: the hub is currently displaying ads for Gatorade and Bud Light, among other sponsors. Meanwhile (as evidenced by the Pinterest tie-in) the Broncos, like other NFL teams, are making an effort to woo female fans; the tiles on the hub’s main page include a link to “Broncos for Women,” the Facebook page for “Crush, the Broncos Fan Club for Women,” which documents clever outreach efforts like fitness classes led by Broncos trainers.
Wayin has created social hubs for several other NFL teams, including the Atlanta Falcons and St. Louis Rams.