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Balancing Nofollow Guidelines

Huh? What's a "nofollow" link? Marketers new to search optimization might ask themselves that question once or twice before catching on, but Megan Marrs put together a cheat sheet to help newbies easily understand and remember the rules. She explains that without nofollow rules, consumers would see a lot more spam-related content. She tells us when to use them and why. Read the article here.

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About the Author

Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.