Best practices are almost a guarantee that the content won't stand out among the hundreds already doing the same thing, but it will get marketers on the right road to success. So get the blog post or
other content up and optimized, and then ditch the general rules for some innovation, according to Srinivas Rao. Avoid the "echo chamber," borrow from other art forms, and explore widely creative
ideas, Rao suggests. Read the article
here.
Read the whole story at Search Engine Journal »
