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Gmail's New Promotions Tab Could Potentially Help Email Marketers, Says Forrester Analyst

  • Time, Tuesday, July 30, 2013 3:05 PM

Filtering email messages into its own folder could actually help marketers, according to Forrester analyst Sucharita Mulpuru. "The segregation could actually be helpful because people can quickly scan in one place things that may/may not be relevant without having to hunt for personal emails in a sea of mixed clutter," she told Time. Last month Google introduced Gmail tabs, putting marketing messages into a promotional column and ever since then marketers have been keeping a close eye on whether or not this new filtering system will hurt their email efforts. According to report published by Forrester in June, consumers are getting less likely to automatically delete email marketing messages. In 2012, 44% deleted marketing messages, down from 59% in 2010. 

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