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Email is Not Going Anywhere

There are plenty of people who want to talk about the death of email. Dela Quist, CEO of Alchemy Worx is not one of them. In an interview with Direct Marketing News Quist pointed out that there are 4 billion email addresses globally and people send almost 200 billion emails per day, not including spam. To put this in perspective, according to Worx, there are only 3 billion searches a day. Worx also argues that email is a foundation of social media, i.e. you need an email address to join a social network and social networks are some of the largest email users. Facebook sends 2 billion emails a day, she points out. 

Read the whole story at Direct Marketing News »

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