Around the Net

Foursquare Taps Turn For Ad Retargeting

Foursquare has reportedly tapped ad technology firm Turn to help advertisers retarget users on other Web sites. “Under the partnership, advertisers use Turn to identify certain Foursquare users,” AdAge reports. “After finding their desired Foursquare audience, advertisers can serve display and video ads to those Foursquare users' desktops, smartphones and tablets.”

 


Read the whole story at Advertising Age »

Next story loading loading..