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Optimizing Search In Apps

Some consumers prefer apps, while others prefer search on mobile engines. Interestingly, the top 10 U.S. mobile smartphone apps are either directly search-focused or search-oriented such as Google Play or iTunes, according to Rachel Pasqua, who cites comScore numbers. The reason that people prefer apps is clear: typically they provide easy access to information in fewer clicks. Marketers still need a mobile SEO strategy. One of the more interesting points is Pasqua's view on building URL structure to optimize search. Read the article here.

Read the whole story at Search Engine Watch »

1 comment about "Optimizing Search In Apps".
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  1. Paul Farah from Paul's Taxi, August 3, 2013 at 11:51 p.m.

    Thank you for the link and the story Laurie. This is exactly what I am looking for.

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About the Author

Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.