- Moz, Monday, August 5, 2013 12:11 PM
The gecko gives Geico an avenue to connect personally with consumers. Eric Enge describes how and why teams should become subject experts, and how the content they build can become the personal
connection between the inanimate object and consumers. He tells us the content gives the site and the brand an identity. Its important because the brand's audience "wants to attach to a person more
than they want to attach to a nameless entity." Customers want to feel that they're interacting with people, rather than a thing. Read the article
here.
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