Seventy-two percent of marketing emails opened in the UK were viewed on desktop computers or laptops, with 27% of these opens driving further click throughs, according to a new report from
the UK-based email marketing firm Pure360. According to the report, which analyzed 35,000 email campaigns sent by more than 119 companies, 28% of marketing emails are now being opened on mobile
devices including both smartphones and tablets. These mobile emails do not see the same click-throughs that emails opened on the desktop generate. Emails opened on smartphones only net a 7%
click-through rate and emails opened on tablets only see 3% click through.
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