- Variety, Monday, August 19, 2013 1:29 PM
Twitter has hired Jennifer Prince, former Google head of media and entertainment ad sales. Variety
reports that she will build a sales team to expand Twitter's coverage of movies and TV that
could delve into the video game business. Prince's goal will become promoting Twitter as the "social soundtrack," enhancing marketing of TV shows and movies, as well as talking to movie and TV execs
to determine future services.
Read the whole story at Variety »