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Overlooked Google Enhanced Campaign Tasks

  • ClickZ, Monday, August 19, 2013 1:27 PM
Andrew Beckman gives us a rundown of what clients have experienced with Google Enhanced Campaigns, and provides a list of overlooked tasks since the launch. Some of the suggestions include: make sure that settings are identical; take advantage of ad group-level ad extensions and bid adjustments when it makes sense; and for those with geotargeted campaigns, be sure to triple-check all of settings to line them up with previous targeting parameters. Read the article here.

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