• by Mark Walsh  @markfwal, August 20, 2013

When it comes to “snackable” media like Instagram and Vine, ShareThis’ Daniel Odio said companies have to make it “insanely easy” for people to share media around their brand. To help measure the impact of campaigns, he suggest brands turn to a service like Twitterfall.com to track what people are saying about their brands. He also suggested incorporating social tools to enhance distribution.

Michoel Ogince, director, platform & product strategy, Big Fuel Communications, suggested using paid media in social networks to publicize campaigns as well as having creative teams work closely with community managers for social properties within agencies to coordinate on creating snackable content to help insure it's "enticing and exciting." He also believes agency social teams will be merged with mobile teams as the two areas increasingly come together.