Kia Soul and Beloved Hamsters Get Revamped

kiaIt’s like “The Biggest Loser”-- hamster-style. The Kia Soul received an updated look, so it was time for the beloved Kia hamsters to trade their sweats for tuxedos in “Totally Transformed.” The ad launched during Sunday night’s MTV Video Music Awards and features the hamsters working out feverishly at the gym, preparing for their red-carpet appearances. As the trio swim, run on the treadmill or work on the elliptical, Lady Gaga’s “Applause” plays. The ad made its debut following Gaga’s opening of the VMAs. The spot ends with The Kia Soul getting a revamp and the hamsters walking the red carpet, debuting their slimmed physiques. Watch it here, created by David&Goliath.
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