- CMSWire, Wednesday, August 28, 2013 3:28 PM
Email marketing services provider Silverpop has released a new tool that helps marketers create personalized email campaigns. It's called Smart Content and it allows marketers to
use email profile data to create a more personalized experience when a customer visits a company's site. When a customer visits the site, the website identifies who they are and uses this data to
populate the page.
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