Analyst: Myspace Should Be Put Out Of Its Misery

As Online Media Daily reported, this week, Myspace is doing its best to woo big advertisers, prove its potential for broad audience reach, and reclaim some of its former glory. James McQuivey, principal analyst at Forrester Research, isn’t buying it, however. “MySpace can quietly be considered over,” he said on Wednesday, and that, in McQuivey’s opinion, is a “fact.” What about its recent Bud Light Music First initiative (which generated over 2.5 million views from select Bud Light 50/50/1 festival performances, along with the more than 1.5 million viewers who tuned in for the live-stream component of Jimmy Kimmel Live!)? That's just not good enough to make Myspace a real social media player, according to McQuivey. “Its window is closed,” he said of the once dominant network. “It was fun while it lasted.”

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